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The following are endorsements received from a number of our clients.
NOS News
(largest Dutch news organization)
"Esma Choho's vision has triggered a cultural change targeted at the core business of the NOS. A movement that is essential to the future and, thanks to her strategy, is not merely a one-off but one that is structurally conveyed throughout the organization. Esma Choho has made a lasting qualitative contribution to the core business of the NOS, which will be discernible long after her departure."
The Board NOS (NOS News, NOS Sport)
Erasmus University
"Esma Choho has been an excellent choice. Scintillating clarity and with a smile."
Han Entzinger, sociologist and professor of integration and migration studies, based on (numerous) debates on integration attended by 800 observers.
"Esma opened my eyes as editor-in-chief at NOS-News (public media). First discussing the necessity of diversity, she made it clear, based upon sound experience and a unique, personally, develloped theory, that real change, real openess, has to do with changing the culture of the organization and the people working there. It is the iceberg beneath the surface, that really matters, not just what you see at first glance.
She made it clear that the devil is in the details (behaviour, words, small gestures) as well as
in the more abstract way you look at yourself and your organization.
It is not about playing a few tricks, but real change needs real involvement, blood, sweat and tears, facing opposition over a longer periode -but it is rewarding.
This changed my own thinking on myself as a leader of our organization, as well as on leadership and the 'instruments' you have to use to make real change possible.
It was an important meeting-of-minds that put a lot of things in motion, and showed me: the iceberg you can so easily ignore -but that still remains there, being its dangerous self." July 15, 2011
Top qualities: Great Results, Expert, Creative
Hans Laroes,
hired Esma as a councelling/advising on change in 2008, and hired Esma more than once
"When I first met Esma, she was talking about miracles. Having worked with her on different occassions, I found out SHE is in fact a miracle. Patient, empathetic and blessed with sharp analytical skills, she is a "personal professional" that I would highly recommend as a coach, trainer and consultant." December 20, 2009
Kirsten van den Hul, Change Agent, The Change Agent was with another company when working with Esma at EC BV
"I had the extreme pleasure of working for Esma when the British and Dutch Embassies hired her to consult and preside over a weekend forum. She led with such an astute level of insight and mastery that she was able to attain the goals of two separate governmental agenda's with ease. NOT an easy task, I can assure you.
I cannot tell you how profoundly impressive it was to watch her effortlessly
juggle the needs of dignitaries, workshop participants, film crews and her team.
Her grace and focus
inspired those around her to rise to a new level of productivity in a sea of calm. She has a natural
ability for finding immediate and effective solutions while thinking on her feet." December 16, 2009
Tara Shannon, Owner, Tara Shannon reported to Esma at EC BV >

"Esma is really great to work with. She is well educated and is never afraid to give her opinion. She is also very capable to create a lot of positivism with her womanpower and enthousiasm. Therefore I strongly recommend Esma Choho. She makes diversity fun and divers." October 3, 2010
Jan Kooyman, director De Meiden van Halal, NPS was with another company when working with Esma at NOS Nieuws, ministerie van Binnenlandse Zaken, gemeente Den Haag, Youngworks, Ambassade V.S. e.a.
"I got to know Esma as a woman who does fascinating and much-needed work to address extremism among the young, though her portfolio is far broader than that. It was a joy working with her." September 2, 2010
Kristine Pommert, Senior Producer, BBC World Service was with another company when working with Esma at NOS Nieuws, ministerie van Binnenlandse Zaken, gemeente Den Haag, Youngworks, Ambassade V.S. e.a.


